Hazard’s Hop Water
Client
Myself
Service
Naming, Logo Design, Package Design, Brand Positioning, Mascot Design, Social Media Management
Location
Clovis, CA
What if I put my money where my mouth is and start my own beverage brand?
The result would be Hazard’s Hop Water. Born out of another business partnership with a brewery consultant, we started Hazard’s to prove to ourselves and our clients that we practice what we preach.
Our positioning is unique. We’re hop water for golfers. Our brand voice is sarcastic and snarky. We don’t take ourselves too seriously, but under it all there are some serious considerations.
We believe we make the best damn hop water east or west of the Mississippi. We also believe people drink too much on the golf course. Our mission is to provide a fun non-alcoholic option to golfers who may not know about any NA options.
Our positioning allows us to have a unique go-to-market strategy where we are calling golf courses and not grocery stores. We have an opportunity to sell to thousands of courses around the US without ever being on a grocery store shelf.
The design reflects our devil-may-care attitude through our mascot, Ball Boy. Ball doesn’t give a f***. Light hearted design mixed with copy that is full of attitude and we have created a brand that we think reflects the casual golfer who is just out there to have fun.
