In the canon of jargon, “branding” is one of the buzziest of buzz words, and has been for a long time. As a brand agency, that’s always bummed me out. Flippant use of the term doesn't do any good for anyone; it makes branding agencies seem esoteric and disconnected and makes companies worry that they’ll fall down a black hole of nonsense (along with a sizable chunk of their budget).

When to move in a new direction (and how to stay ahead). At its core, “branding” is connecting what you say about yourself with what your audience says about you. The more aligned the two are, the stronger the brand.

An 8-step process for building brands (from idea to execution). Conversations about “Brand” can be confusing at best and incomprehensible at worst. But they don’t have to be. As a design agency, we at Coppergate Design believe that good branding is hard work, but the process shouldn’t be an esoteric black box.

Everything you need to know to properly start the next great beverage brand. I've got some awesome tips to help you launch that exciting beverage company you've been dreaming about! It'll give you the freedom to ditch that full-time job, and who doesn't want that, right? The only trouble is, most people don't know where to start. But fear not, I'm here to make it super simple for you.