Branding
and Design
For Consumer Packaged Goods

I help small food and beverage businesses compete with big brands by designing world-class packaging.

Why do big companies spend huge amounts of money on branding?

It's because they know that great design is the difference between a customer picking up their product or moving on to the next thing on the shelf.

Now you can have that same level of design on a budget that works for you.

The Work

Featured Project

All the Bitter

Brand Refresh

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  • Tattooed bartender filling a dark stout beer from a tap, with foam overflowing, in a bar setting.

    Sacred Profane Brewing

    With great constraint comes great possibilities.

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  • Assorted bags of OX coffee from different countries stacked on a table with coffee cups and a wooden spoon with coffee grounds.

    OX Coffee

    For the love of baseball.

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  • Hatchet Granny

    Nectar of the Goths

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  • Four packages of curry from Mona's Curryattions variety on a wooden countertop with spices, garlic, ginger, cinnamon sticks, and a mortar and pestle nearby.

    Mona's Curryations

    Capturing the essence of a great cook.

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  • Three spice packets from Clever Spice Co. are displayed on white blocks against a white wall. The packets are labeled Butter Milk, Mass Appeal, and Chili Chocolate with vibrant colors: orange, green, and red respectively.

    Clever Spice Co.

    Legacy brands don't stand a chance.

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  • Six cans of Phaze Coffee Co. energy drinks with space-themed labels featuring astronauts and moons, in various flavors including Super Moon, Full Moon, Half Moon, and Eclipse, arranged in a creative display.

    Phaze Coffee Co.

    What if NASA made an iced coffee during the 1960s space race?

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  • A collection of colorful cans of Azard's hop water, featuring various flavors such as lime & mint, grapefruit, classic citra, and passion fruit, with playful cartoon characters on the labels.

    Hazard's Hop Water

    The brand I co-founded as a way to practice what I preach.

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  • Four colorful cans of BENNU sparkling water placed on a white surface with a blurred background.

    Bennu

    Made for busy parents, by busy parents.

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What people are saying.

  • I couldn’t have been more happy to work with Michael. It’s been a stress relief to work with someone that totally understands us and listens. He’s worth every penny.

    Brooke Voss, Co-Owner, Bennu Bev Co.

  • After discussing the projects with him, I am always excited to see what he creates. If there are any edits, he takes the time to fully understand the changes and works diligently to achieve customer satisfaction.

    Mona Ahmed, Owner, Mona’s Curryations

  • Michael’s desire to gain knowledge of our company, our goals and who we are as people gave him an incredible advantage in generating ideas that always proved relevant and useful. There is no doubt that his design work helped us land more wholesale business.

    Will Gross, Co-owner, OX Coffee

  • Michael did a phenomenal job helping me discover the passion, mission and purpose behind my brand. I highly recommend booking a Blueprint Session to make sure you have heart & brand alignment!

    Amanda Turner, Owner, Devoted NA Beer

  • Starting a new brand can be overwhelming and we didn’t even know where to start. Michael was able to take our ideas and original concept and create a portfolio that will stand the test of time.

    Brienne Allan, Head Brewer, Sacred Profane

My Goal

Apply big brand thinking to your CPG business.

A collection of black-and-white stickers including a plant with berries, a mason jar with a straw, a label reading 'W G', arrows, a hummingbird, a rooster, a rose, a circle with a dollar sign, a wine glass labeled 'Coppergate Design Company,' bees around ice cream cones, and a logo for 'Belmont Soundtracks.'

Book a Call.

We start by talking on the phone. We need to know if we are a good fit. If for some reason we just don't click, that's cool. I'll try to give you some advice on what steps you can take next.